Coffee Prose is a local coffee shop and used bookstore located in Midtown, Jackson, MS. The shop offers quality single-origin coffee, baked goods, books, and specialty popsicles. Coffee Prose is dedicated to creating inclusive community spaces where everyone feels welcome and a sense of belonging. The concept for the space originated from Midtown residents, who recognized the need for more community gathering spots.

This semester, ELSEWORKS completed a comprehensive report that included market research, competitor analysis on menus, store layouts, and pricing. The team provided actionable recommendations to help Coffee Prose enhance its offerings and customer experience.

The next steps involve analyzing the financials of Coffee Prose and making informed recommendations to improve profitability. Additionally, ELSEWORKS plans to work on refining the branding and marketing strategies to create a cohesive and recognizable identity for the business.