Northshore Coffee is an entrepreneurial venture by Midtown entrepreneur Trey Malone, encompassing three projects this year: the Northshore Coffee shop in the District at Eastover, a collaboration with Fertile Ground Beer Co., and Zeke, the robotic beverage machine located in the Leggett Center at Millsaps College. These ventures aim to provide innovative, high-quality coffee experiences across diverse locations.

This semester, the analysts are focused on helping ensure Zeke's success. Our current efforts center on developing his personality and branding, as well as creating engaging promotional campaigns to increase student awareness and interaction. Additionally, we are conducting sales analysis to determine peak usage times and optimize staffing strategies for operational efficiency.

The next steps include assisting Trey with the successful opening and operations of his new coffee locations and continuing to serve as the primary support for Zeke by promoting his presence and engaging students.